The Mongolian installation will trace the circle of cashmere production across all the entities and lives it touches, drawing a sensory connection from designed cashmere products through to the mountain goats and the nomads that rear them.
TOIROG is the Mongolian word for circle, within which there is a rich emotional story to be told. From the tough, nomadic lifestyle of the goat herders, to the fine skill of the craftspeople who transform raw cashmere into design pieces, the installation will demonstrate this cyclical concept of cashmere and the lives involved in its production.
“Visitors are encouraged to touch and feel the cashmere cloud, evoking a sense of serenity, like that felt from a close relationship with the land” say the designers, drawing on a sensory connection with many aspects of Mongolian life through one of its most treasured materials. “The installation will hopefully give visitors the sense that a cashmere garment links the wearer with a great number of lives, from contented goats roaming the mountains of Mongolia, to the devotion of the world’s last remaining nomadic cultures, to the joy of the designers and craftspeople.”
The Mongolian installation aims to support the vision of the Sustainable Fibre Alliance, that all cashmere is produced in an environmentally friendly way that safeguards the livelihoods of herding communities and protects the important, fragile environment in which they live.
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Supporting BodySustainable Fibre Alliance
The Sustainable Fibre Alliance (SFA) is a non-profit international organisation working with the extended cashmere supply chain, from herders to retailers to promote sustainability for cashmere production in order to preserve and restore grasslands, ensure animal welfare and secure livelihoods. SFA is working to ensure internationally traded cashmere is produced using sustainable practices, resulting in a reduced environmental footprint and to secure appropriate economic returns for participants throughout the supply chain.
CuratorOYUNA TSERENDORJ, Creator director of OYUNA
Oyuna Tserendor is a curator and artistic designer of OYUNA. A cycle of continual innovation, Oyuna pushes the boundaries of cashmere design in bold new unexpected directions, providing cashmere constructions, to live in. She believes in the essence of things, experiences and what it is to be human, for her creativity is intrinsic to that, and a condition that is at the very heart of it. The OYUNA embodies the deep connection between the designer, the land she comes from and her commitment to sharing the values and cashmere of Mongolia with the world.